Guests want to feel it, not just read about it.
Recent evidence from Expedia and Booking.com confirms travelers don't just want to know you have eco-certifications—they want to see and feel your sustainability and wellness practices during their stay. Most hotels invest in these areas, but guests don't notice because efforts are scattered across disconnected departments.
Whole Systems Hospitality connects your strategies into an integrated system where sustainability and wellness become guest-visible, operationally efficient, and tied to loyalty, and reputation.
The Whole Systems Difference
Staff wellness affects service quality. Room design influences perceived value and energy costs. Local partnerships strengthen your brand story and employee retention. Interconnected systems require interconnected strategies. WSH maps how your operations, culture, and guest touchpoints actually interact—and shows where small changes create compound returns. When these systems align, you stop working harder and start working smarter.
Fractional Guest Experience Leadership
Strategic leadership that aligns your hotel's systems to transform guest experience into measurable business performance.
Training & Team Development
Whole Systems Hospitality™ training that strengthens culture, enhances performance, and helps teams adopt future-ready practices.
Certification Pathways
Expert guidance through LEED, WELL, GSTC, ISO, and other certification systems–integrated into your operations, not treated as separate compliance exercises.
Media & Storytelling
Through our podcast and partnership with Green Lodging News, we share the stories, insights, and supplier innovations that illuminate the interconnected systems shaping Whole Systems Hospitality™.
WHAT WE DELIVER
Driving real business value
When your hotel operates as an integrated system—not disconnected departments—every touchpoint reinforces the others. The result is a guest experience that feels cohesive, authentic, and memorable. This translates directly to:
Higher loyalty, repeat visitation, and stronger rankings
A differentiated brand story and market reputation
Improved staff engagement and experience delivery
Better ESG performance, reduced risk, and stronger asset value
Meet Kathy Sue, Your Whole Systems Hospitality Leader
Founder of Whole Systems Hospitality, formerly Sustainable Hospitality Solutions, is an ISSP credentialed sustainability excellence leader, WITT Certified Wellness Specialist, LEED Green Associate, and award winning certification specialist with 20 years of experience helping hospitality brands achieve impactful certifications and lead with purpose.
Kathy Sue McGuire
Whole Systems Thinking Leader
what our clients say
“Kathy has played a crucial role in helping us create a better hospitality experience. Her wealth of information, best practices, and innovative ideas have been invaluable in enhancing the wellness opportunities we offer our guests.”
— Ken Cruse, President/CEO Soul Community Planet Hotels, and Alpha Wave Investors.
“Working with Kathy has been an absolute pleasure and a highly positive experience. Achieving the Green Key Global certification as one of the few Hilton properties is truly remarkable!”
— David Ecija
“We have received many benefits since achieving our Green Key Global certification of 4 Keys. Our team members know we care about them and our community, we reduced a lot of our expenses, and our sales team can differentiate us from other properties.”
— Roger Amidon
“At PGA National Resort Kathy led us to being the first hotel in the U.S. to achieve both the Sustainable Venue and Accommodations certification from the Events Industry Council.”
— Joel Paige
